Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

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Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

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This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →
Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals…

This story appeared on digiday.com, 2025-05-16 04:01:00.