Uber made a big change to how it prices trips. It might be the real secret to the company's turnaround

businessinsider.com/why-uber-upfront-pricing-could-be-key-to-business-turnaround-2025-6

Uber drivers and riders have been affected by the company's use of upfront pricing, a new study says.
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Uber's upfront pricing strategy could have powered its financial turnaround, a new study found.
The approach has come at the expense of ride-hailing drivers' pay, the…

This story appeared on businessinsider.com, 2025-06-25 20:31:09.
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