Ferrari to release crypto token to let wealthy fans take part in 499P auction

fortune.com/crypto/2025/11/03/ferrari-crypto-token

How is Ferrari appealing to rich, young techies? Through a new crypto token, of course. Ferrari’s wealthiest fans will now be able to use the new digital asset to be able to bid on a Ferrari 499P, the car that won three straight Le Mans titles, Reuters reports.
The Italian fintech Conio…

This story appeared on fortune.com, 2025-11-03 18:11:00.
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