Amazon’s tariff-clouded, seller-confused, AI-researched, weirdest Prime Day ever

fortune.com/2025/07/08/amazon-prime-day-2025-tariffs-ai-deals-sellers

If you look back 10 years to the first and original Amazon Prime Day sales event, you can squint and see the outlines of today’s annual discount shopping extravaganza.
But some of the details, and a lot of the external environment, have dramatically changed since.
The 2025 Prime Day…

This story appeared on fortune.com, 2025-07-08 20:19:01.
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