Starbucks and the art of knowing where you come from

theglobeandmail.com/business/commentary/article-starbucks-brian-niccol-third-quarter-turnaround

Gus Carlson is a U.S.-based columnist for The Globe and Mail.
Almost a year into his tenure as Starbucks SBUX-Q chief executive officer, Brian Niccol has signalled that the future of the beloved but troubled coffee chain is rooted firmly in its past.

This story appeared on theglobeandmail.com, 2025-08-03 22:19:54.
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