Marketers warm to AI, but creative challenges and legal risks still loom

digiday.com/marketing/marketers-warm-to-ai-but-creative-challenges-and-legal-risks-still-loom

No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness.
While generative AI has been used by the industry at large to…

This story appeared on digiday.com, 2025-09-18 04:01:00.
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