Mixed Signals: How the creator economy has transformed advertising
semafor.com/article/01/24/2025/mixed-signals-how-the-creator-economy-has-transformed-advertising
The Scene
This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators…
This story appeared on semafor.com, 2025-01-24 23:55:37.