Starbucks CEO: The company was 'mismanaged for a couple years'

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Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

cnbc.com/2025/07/31/starbucks-ceo-brian-niccol-my-green-apron-plan-to-bounce-back.html

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.

This story appeared on cnbc.com, 2025-07-31 18:26:48.