E-commerce sites see low sales from ChatGPT traffic, new study finds

digiday.com/marketing/e-commerce-sites-see-low-sales-from-chatgpt-traffic-new-study-finds

This story was first published by Digiday sibling ModernRetail
ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying.
A new working paper from researchers at the University of Hamburg and the Frankfurt School of Finance & Management finds that referral traffic from…

This story appeared on digiday.com, 2025-10-23 04:01:00.
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