How much is Possible’s future in Michael Kassan’s hands?

digiday.com The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore…

The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?

digiday.com As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is…

Mara Brock Akil’s Writers’ Colony Announces Cohorts For Spring Residency; Natalie Guerrero Appointed Artistic Director Of The Writers Colony

deadline.com The Writer’s Colony is an LA-Based three month screenwriting residency where writers have the chance to develop an original script that showcases their writing voice and…

Showdown on the Croisette: Michael Kassan to Take on His Ex-Firm MediaLink at Cannes Lions

thewrap.com Will it be pistols at dawn on the Croisette? Former MediaLink CEO Michael Kassan has confirmed he will attend the Cannes Lions Festival of Creativity in June despite his…

MediaLink Sets Mostly Female Leadership Team in Wake of Kassan Exit

thewrap.com MediaLink and its owner, United Talent Agency, announced a new leadership team on Tuesday in its core business areas following the dramatic departure of its well-connected…

UTA’s MediaLink Elevates Execs for a Cannes Lions Without Michael Kassan

hollywoodreporter.com A view of the harbor on June 22, 2023 in Cannes, France. UTA has set its executive team for MediaLink’s core advisory business, a key move following the exit of MediaLink…