TikTok Unveils New Premium Ad Offerings, Publisher Partners

mediapost.com Despite the forced selloff in the U.S., TikTok is forging ahead with its ad business. At its NewFronts presentation, the ByteDance-owned social-media company announced new…

The Lede Company Hires Kimberly Bernhardt As Senior Exec In Strategic Communications Division

deadline.com The Lede Company has tapped Kimberly Bernhardt as a senior executive within the firm’s Strategic Communications Division. She will report directly to co-CEO Sarah Rothman in…

TikTok Announces Expanded Premium Ad Placement Options

socialmediatoday.com TikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place their ads…

TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To Advertisers

deadline.com TikTok is capping off this week of NewFronts in New York with an even larger extravaganza than its first-ever edition in 2023. The show is scheduled to kick off at 7 p.m.…

Evening Standard editor Dylan Jones: I ‘never’ read a print paper anymore

pressgazette.co.uk Dylan Jones, editor of the Evening Standard for almost a year, has revealed he “never” reads a print newspaper. The London newsbrand is currently undergoing a transformation…

At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

adweek.com Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded…

Who’s suing AI and who’s signing: Publisher deals vs lawsuits with generative AI companies

pressgazette.co.uk News publishers appear torn between litigating or negotiating when it comes to AI companies using their content to train large language models (LLMs) such as ChatGPT. Press…

Why AI-powered search from Google may NOT be disaster for publishers

pressgazette.co.uk Google’s incoming AI-generated search results have been described in Press Gazette as a “potential extinction-level event”. But at the PPA Festival in London on Tuesday,…