How the Super Bowl proves the need for accurate measurement of CTV live-event ad campaigns

adage.com Super Bowl ad case studies for DoorDash, Dunkin’ and Uber Eats proves the effectiveness of live-event campaigns and shows the need for reliable CTV measurement.

The Tragic True Life Story Of Ryan Reynolds

looper.com Learn More On paper, Ryan Reynolds appears to lead a charmed life. The star and guiding force behind the wildly popular "Deadpool" series of films — which joins the Marvel…

‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Programmatic Marketing Summit

digiday.com This article is part of a series covering our Programmatic Marketing Summit. More from the series → Pour one out for the programmatic marketers. They’re having a tough go of…

A Visual Attention Study That Went Terribly Right

mediapost.com How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions…

TV networks embrace AI at the upfront to improve audience targeting and commerce

digiday.com Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past tech trends. At the annual upfronts in…

This under-the-radar tech stock will get a boost from Netflix's new advertising strategy

cnbc.com A little-known technology stock could win big from Netflix 's shift in advertising strategy. The streaming giant announced Wednesday that it plans to debut its own…

The Great Script Restoration: A Path Forward For Bitcoin

bitcoinmagazine.com Bitcoin was initially designed with a fully fleshed out scripting language, intended to encompass and support any potential safe use case that users could come up with in…

How streaming muscled its way into the upfront spotlight among the OGs of TV

digiday.com Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans to thousands of media folk, the common…

How indie agencies will compete with holding companies during the upfront

digiday.com Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months —…

Inside YouTube’s 2024 upfront pitch to advertisers

digiday.com YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market. As the most-watched streaming service on TV screens for 15 months running,…

3 Little-Known AI Stocks With Mind-Blowing 1,000% Upside Potential

investorplace.com Unlock massive gains by investing early in these under-the-radar AI stocks The AI hype wave has plateaued over the past few months. But the big AI companies have yet to see…

CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions

benzinga.com NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Today, CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of…

Brands are rethinking their CTV strategies as the channel matures

digiday.com CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eased. Recently, CTV has…

SCREENVISION MEDIA TOUTS UNPRECEDENTED GUARANTEES FOR INCREMENTALITY & MEASURED BUSINESS OUTCOMES

benzinga.com Screenvision's 2024 Upfront Doubles-Down on Delivering The Most Attentive Audience in Media Via Proprietary Digital Solutions, Innovative Measurement Tools and Bespoke…

Is DoubleVerify’s 39% Haircut a Buying Opportunity?

marketbeat.com Shares of DoubleVerify Holdings Inc. NYSE: DV took a 39% plunge on its Q1 2024 earnings report. DoubleVerify is a leading media effectiveness platform that leverages…

The Trade Desk Raised Forecasts Means Ad Spending is Back, Maybe

marketbeat.com The Trade Desk Inc. NASDAQ: TTD is one of the largest artificial intelligence (AI) powered demand-side programmatic advertising platform providers in the computer and…

X boasts 8 billion daily video views as it pushes to become video-first

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Amazon’s upfront debut crowns its courtship of adland

digiday.com Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and…

Google I/O Focuses On AI Reasoning, Vision, Audio

mediapost.com Google announced of AI-related news and features Tuesday for developers at its I/O conference, but none will have more impact for advertisers and marketers then the ability…

A Denial Of Service Attack On Bitcoin Consensus

bitcoinmagazine.com Conservatism, in the literal and not political sense, has always been a core part of the Bitcoin ecosystem. Satoshi himself was very cautious and thorough in his original…

Blame Canada? Justin Trudeau Creates Blueprint For Dystopia In Horrific Speech Bill

zerohedge.com Blame Canada? Justin Trudeau Creates Blueprint For Dystopia In Horrific Speech Bill Authored by Matt Taibbi via Racket News, On February 21st, Canadian Prime Minister Justin…

3 Overlooked Stocks to Surge 1,000% by 2027

investorplace.com Explore the value potential of the stocks for solid growth in energy, communication, and financials In the dynamic world of investing, high-growth stocks can have an…

4 Preeminent Growth Stocks You'll Regret Not Buying in the New Nasdaq Bull Market

finance.yahoo.com The previous four years have served as a reminder that Wall Street is highly unpredictable over short timelines. Since this decade kicked off, all three major stock indexes…

How Marketers Use Attention Measurement in CTV Strategies

adweek.com As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify…

British Airways, VisitBritain, and BAFTA Nominated Director Charlotte Regan Spotlight Iconic British Film & TV Locations in New Campaign

benzinga.com NEW YORK, May 10, 2024 /PRNewswire/ -- British Airways and VisitBritain have today announced they will be launching a digital campaign showcasing Britain's iconic film…

Ohio Senate race ready for mega-million fall ad splash

axios.com Data: AdImpact; Chart: Axios Visuals More money has been spent on reserving ad space for the Ohio Senate race this fall than for the presidential race, according to data…

Ad tech’s week on Wall Street underscores critical industry challenges

digiday.com The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price…

Disney Ad Boss Says Linear Is Still ‘Very Robust’ Business, Touts Multiyear Commitments for Sports

thewrap.com As viewership continues to decline on linear television, legacy media is seeing more ad dollars migrate to streaming. But Disney’s global advertising president Rita Ferro…

CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS

benzinga.com NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science IAS, a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam"…

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

digiday.com This article is part of a special research series on where CMOs are investing. More from the series → This is the fifth and final installment in Digiday’s multi-part series…

How Gen AI is using emotions to dramatically change CTV ad effectiveness

adage.com Contextual targeting on CTV is benefiting from generative AI, with ads that target viewers based on their emotions first, to better align content and context.

Play.Works Brings the Beloved Classic PAC-MAN to Connected TV Platforms

benzinga.com Play.Works expanding its catalog of CTV games with the retro classic game PAC-MAN LONDON, May 8, 2024 /PRNewswire/ -- Play.Works, the leading provider of games and video…

Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March

mediapost.com DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices,…

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

digiday.com This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →…

Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

variety.com Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for…

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

adweek.com As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with…

BUILD-A-BEAR CELEBRATES THE GOOD 'STUFF' WITH NEW CAMPAIGN TO ADD EVEN MORE HEART TO LIFE

benzinga.com Beloved Brand Launches "The Stuff You Love" Campaign with Consumer Engagement Outreach to Share "The Stuff They Love" ST. LOUIS, May 6, 2024 /PRNewswire/ -- Build-A-Bear…