Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

digiday.com This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Event sponsorships are hard to come by this year, at least according to…

WTF is the fediverse?

digiday.com This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Imagine posting a thought or piece of content on…

For premium publishers, proving an advertiser’s return on investment is more important than ever

digiday.com This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → One of the top takeaways from this year’s Digiday Publishing Summit in…

DCN explores the future of TRUSTX, including a partnership with tech-giant Akamai, as dealmaking (slowly) heats up

digiday.com Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership…

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Publishing Summit

digiday.com This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing is a recap of what went down behind closed…

Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences

digiday.com This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Money coming in from YouTube has grown by double digits year over year,…

Future of TV Briefing: The 2023 glossary

digiday.com This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →…

How the TikTok Shop pitch has gone down with marketers

digiday.com While marketers have been excited about the prospect of TikTok Shop, the pitch itself has left a lot to be desired in their opinion. In fact, a lot of marketers have been…

Why BDG editor Charlotte Owen thinks AI is good for editorial strategy

digiday.com This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → BDG isn’t using artificial intelligence to generate content. But the rise…

Marketing Briefing: How marketers’ perception of linear TV is changing

digiday.com This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → It’s a strange…

Research deep dive: Publishers crack the code of making Instagram work for them

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Pitch Deck: Inside the TikTok Shop pitch to brands

digiday.com This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → After a year of…

Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Briefing: Publishing Summit is approaching and media execs are ready to talk shop

digiday.com This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing takes a look at the top trends and topics that…

How agencies are measuring impact for brands beyond the classic core metrics

digiday.com As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs. Those specific…

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season

digiday.com Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of…

Media companies’ diversity reports reveal fewer employees are willing to disclose their demographic data

digiday.com As more media companies reported their annual workforce diversity numbers this summer, one trend in the data stood out among several publishers: There is an uptick in the…

AI Briefing: All the news that’s fit to prompt

digiday.com With so much generative AI news happening, Digiday has created a new weekly AI Briefing with news, analysis, research, recaps, previews, interviews and more across this…