CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

digiday.com This article is part of a special research series on where CMOs are investing. More from the series → This is the fifth and final installment in Digiday’s multi-part series…

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Research Briefing: Still images receive more attention than Reels on Instagram

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Briefing: News publishers prep for possible ad slumps as election season nears

digiday.com This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → No one really…

En el mundo del marketing, el anime sigue los pasos del sector de videojuegos

digiday.com Suscríbete al newsletter de Digiday en Español aquí para recibir las últimas noticias sobre el sector de marcas y la industria del marketing. En 2024, los marketers deberán…

The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

digiday.com This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers…

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

digiday.com This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →…

Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

digiday.com This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you…

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

digiday.com This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → As the Google…

Research: Influencers see more Instagram engagement with still images than Reels

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

digiday.com This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…

How CTV platforms are pushing non-traditional ad formats

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

How CTV and DOOH are growing this political season for smaller agencies

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

In the marketing world, anime is following in the footsteps of gaming

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay

digiday.com This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Google’s…

Research Briefing: Frequency capping matters most on streaming platforms

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series

digiday.com This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →…

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

digiday.com This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Google’s…

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

digiday.com The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their…

Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…