#DIGIDAY News

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WTF is ID spoofing?

digiday.com This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Earlier this month, ad tech giant Colossus SSP was…

What TikTok’s uncertain future in the U.S. could mean for Snap’s ad business

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Briefing: Why some publishers are resurrecting their print magazines

digiday.com This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Two digital…

Pitch deck: How Amazon is talking to marketers about Performance+

digiday.com This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → Amazon has joined…

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

digiday.com This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →…

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

digiday.com This is the second installment of Digiday’s two-part series on how publishers are optimizing revenue streams. The first installment focused on publishers’ subscriptions and…

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

digiday.com This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → When a food…

Making sense of the allegations and defenses in the Colossus ad tech controversy

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Media Buying Briefing: How the upfront has changed over the last 30 years

digiday.com This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

How the NBA’s broadcast rights tussle could affect advertisers

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Research Briefing: Marketers are set to increase their upfront spending this year

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

digiday.com This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Publishers’ Q1…

X boasts 8 billion daily video views as it pushes to become video-first

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

digiday.com This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →…

Gannett’s new contract language around AI unsettles local union

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Marketers focus on competitive analysis to grow their influencer marketing strategies

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

digiday.com This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Creating an ad…

Why gaming and esports talent management is still growing up in 2024

digiday.com As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account .This article was…

Research: How advertisers are approaching spend in the upfront market

digiday.com This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from…

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?

digiday.com This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the…

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