Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft

hollywoodreporter.com Netflix says that its advertising-supported tier now has 40 million monthly active users, as it seeks to shake up the technology and buying partners that currently power the…

Is DoubleVerify’s 39% Haircut a Buying Opportunity?

marketbeat.com Shares of DoubleVerify Holdings Inc. NYSE: DV took a 39% plunge on its Q1 2024 earnings report. DoubleVerify is a leading media effectiveness platform that leverages…

The Trade Desk Raised Forecasts Means Ad Spending is Back, Maybe

marketbeat.com The Trade Desk Inc. NASDAQ: TTD is one of the largest artificial intelligence (AI) powered demand-side programmatic advertising platform providers in the computer and…

Reddit sued by advertiser fed up with ad-click obscurity

theregister.com Reddit was sued by an unhappy advertiser who claims that internet giga-forum sold ads but provided no way to verify that real people were responsible for clicking on them.…

What Just Happened To DoubleVerify?

mediapost.com As every investor knows, stocks go up and stocks go down -- always. Still, many in the ad-tech world were surprised to see the stock price of DoubleVerify, the market leader…

Ad tech’s week on Wall Street underscores critical industry challenges

digiday.com The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price…

Why DoubleVerify Stock Got Crushed Today

finance.yahoo.com Shares of advertising technology (adtech) company DoubleVerify Holdings (NYSE: DV) got crushed on Wednesday after the company reported quarterly financial results and…

Why Initial Standard Will Be Two Steps Forward For Out-of-Home

mediapost.com When the Media Rating Council recently issued finalized standards for an initial phase of out-of-home measurement dealing only with impressions-based metrics, the council…

Ad-Tech Outfit DoubleVerify Plunges 40% Today, -62% from Peak, 3 Years after IPO. Nabs WOLF STREET Downgrade to “Should Have Never Bought”

wolfstreet.com We have a special place in our heart for DoubleVerify because it blacklists WOLF STREET as part of its “brand safety” services that it touts to advertisers. Shares of…

Stock Down 39% Today?

investorplace.com DV stock is down today on weak guidance DoubleVerify (NYSE:DV) stock is falling on Wednesday after the data analytics company released its earnings report for the first…

US Futures Mixed As European Stocks Hit All Time High, Yields And Dollar Rise

zerohedge.com US Futures Mixed As European Stocks Hit All Time High, Yields And Dollar Rise US equity futures flipped between gains and losses on Wednesday while European stocks hit an…

Today’s Biggest Pre-Market Stock Movers: 10 Top Gainers and Losers on Wednesday

investorplace.com ISUN and TMCI are leading our pre-market stock movers We’re diving into the biggest pre-market stock movers for Wednesday will a look at all of the latest news happening…

Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March

mediapost.com DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices,…

DV Stock Earnings: DoubleVerify Hldgs Beats EPS, Beats Revenue for Q1 2024

investorplace.com InvestorPlace - Stock Market News, Stock Advice & Trading Tips DV stock results show that DoubleVerify Hldgs beat analyst estimates for earnings per share and beat on…