Microsoft Advertising Flies On OpenAI's GPT Coattails

mediapost.com Traffic data on the day OpenAI made its latest announcement shows another daily peak in visits to the company's services, according to Similarweb data, saying that the rise…

Larry Magid: A big week for generative AI

siliconvalley.com This has been a big week for generative AI (GAI), the technology that can answer questions or create content based on a user’s prompt. Both OpenAI and Google announced major…

AI Dominates Dynamic Ads Data Partnership For Auto Industry

mediapost.com Constellation's partnership with S&P Global Mobility, announced Tuesday, gives the automotive industry a tight hold on dynamic advertising. The partnership — supported by…

No, You're Not Hallucinating, But Now There's A Leaderboard For That

mediapost.com Like most established and emerging media technologies, AI is not without its risks. And now, thanks to an innovative threat mitigation startup, you can use a simple…

Generative AI Productivity Gains Will Come

institutionalinvestor.com Its life can be measured in dog years — OpenAI’s ChatGPT garnered a hundred million users within the first few weeks of its existence. To put this into perspective, it took…

Meta To Provide Advertisers With Automated Image, Text Variations For Ads

mediapost.com As artificial intelligence becomes increasingly integrated into advertising, Meta is introducing new ways marketers can use generative AI (GAI) to focus less on “mundane…

Inside eBay's Next Generative AI Ad Marketplace

mediapost.com Nitzan Mekel-Bobrov, vice president of tech innovation and chief AI officer at eBay, is focused on artificial intelligence (AI) across the company -- particularly in its…

YouTube Music Seen In The Wild With An AI Gemini Extension

mediapost.com Google wants to make tasks and information gathering across its services and platforms as easy to gain, retain and use as possible. Generative artificial intelligence (GAI)…

Next Steps For Google After NewFronts

mediapost.com While Google and the advertising industry wait for the outcome of Google's antitrust trial, another year of NewFronts in New York City has come and gone, with Google forging…