Saks Launches Retail Media Network Targeting Luxury Shoppers
pymnts.com/news/retail/2024/saks-launches-retail-media-network-targeting-luxury-shoppers
Saks is now offering digital advertising to connect brands with luxury shoppers on its platform.
The new Saks Media Network delivers sponsored product ads and display banners on the luxury eCommerce platform, Saks.com, the retailer said in a Tuesday (April 23) press release.
“Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem…
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