With No 'USPs,' Do The Upfronts Still Matter?
mediapost.com/publications/article/395937/with-no-usps-do-the-upfronts-still-matter.html
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of
the "Upfront" season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated to air during the 2024-25 broadcast year. And…
This story appeared on mediapost.com, 2024-05-10.