Research deep dive: Publishers large and small put their resources into first-party data

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Publishers have been preparing for the death of the third-party cookie for years, with an eye on first-party data as the real next step. And this is consistent among large and smaller publishers alike.
This is according to a Digiday+ Research survey of more than 70…

This story appeared on, 2023-05-26.
The Web's Most Comprehensive Business News Hub. Free to Use →