SSP Fires Back At Adalytics' Fake ID Injection Claim
mediapost.com/publications/article/395933/ssp-fires-back-at-adalytics-fake-id-injection-cla.html
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from the altered IDs replicated cookie IDs recently bid on by The Trade Desk, the
DSP used by Adalytics in the report to verify the flaw.
This story appeared on mediapost.com, 2024-05-10.