As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors indicate significant changes ahead.
In an interview with PYMNTS, Elizabeth Marsten, vice president, commerce strategic services at Tinuiti, spoke to how these consumers — those born in 2010 and later — and…

#generationalpha#pymnts#elizabethmarsten#tinuiti#genalphaspurchasing#marsten#genalpha#usedition