Podcasts Perk Up: IAB Forecasts Return To Double-Digit Ad Growth This Year
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Podcast advertising is on track to reach $2 billion this year and $2.6 billion by 2026. But 2023 was sluggish, judging by the U.S. Podcast Advertising Revenue Study, from the Interactive Advertising Bureau (IAB), conducted by PricewaterhouseCoopers LLP.
Last year, podcast advertising showed modest growth, 5%, for a total of $1.9 billion, due to a tough advertising climate…
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