How J.M. Smucker is modernizing Jif and other brands to reach Gen Z
adage.com/article/podcast-marketers-brief/how-jm-smucker-modernizing-jif-and-other-brands-reach-gen-z/2554671
J.M. Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
This story appeared on adage.com, 2024-04-24.