DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
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Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV).
The company says this will help identify issues with advertisements that have run or played when TV sets are off.
DoubleVerify research shows that over one in three impressions can be found to “fire” ads…
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