Forget SEO. The hot new thing is 'AEO.' Here are the startups chasing this AI marketing phenomenon

businessinsider.com/seo-aeo-ai-chatbots-search-startups-chatgpt-openai-google-2025-5

Marketers now offer to help with "AEO" when it comes to getting good placement in Sam Altman's ChatGPT.
Axel Schmidt/REUTERS
"AEO" is replacing "SEO" as AI chatbots such as Sam Altman's ChatGPT change online discovery.
AEO focuses on influencing AI chatbot responses. It's different from…

This story appeared on businessinsider.com, 2025-05-12 09:01:01.
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