AI is scaling in advertising – outcome-based pay isn’t

digiday.com/marketing/ai-is-scaling-in-advertising-outcome-based-pay-isnt

AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl.
There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and their clients are still in the foothills of this shift,…

This story appeared on digiday.com, 2025-05-16 04:01:00.
The Entire Business World on a Single Page. Free to Use →